blank- film
blank link In this project, I took my time to reflect, reply, to the one word that triggered me most in the book, the word made by McLuhan himself, "Allatonceness". The word, if you look carefully to it, it is " All-at-once-ness", in which McLuhan referred to the effects of digitalization. Before the creation of camera, it was texts and papers. This medium allow readers to translate the texts to imagery memory in their own, I think this medium of trans make the activity of consuming the media the least passive. Then McLuhan continue to introduce the "hot" and "cool media", while many points was made in the book, I find it true that the hot media (movies, theatrical performances) still allow audiences to focus on a specific topic, maintain a line of emotions to have deeper thoughts, while cool media (TV, Youtube, Reels) provided a constant and immediate informations that hinder us from maintain a line of focus to seek deeper connection. However,...